I realized yesterday how close I am to my one year anniversary of being a full time photographer. In this year I’ve learned a lot of things, and I’m sure I’ll be posting more about that in the future, but one thing that has stuck out is the need to focus on one or two things. For most of my photography career, I have shot whatever comes my way: weddings, high school seniors, newborns, families, events, etc. Right now I’m actually doing a charity shoot, have an event on Saturday and a wedding. It’s too much. Today I’m sharing 3 Reasons Why You Need to Specialize in One Type of Photography.
3 Reasons Why You Need to Specialize in One Type of Photography
1. Be Amazing, not just average
There’s a fun saying that kind of explains the whole situation: “A jack of all trades is a master of none.” I’ve found this to be very true. When you are spreading yourself out over 5 different types of photography, you don’t have the time to become really good at any of them. Why spend some time practicing newborns and weddings and seniors and events when you could be taking all that practice time and devoting it on one or two areas? You probably are ok at all of them, but who wants to just be ok? I’d much rather do two things, and be an expert. People will start to know you as an expert in that field, and when you’re an expert, you can charge more!
2. Simplicity Helps you Focus
It’s also rough on your mind. Your mind likes things to be organized, but when you are constantly switching and thinking about all these different things, it’s tough. If you’re just doing weddings, there are only so many things you have to remember and think about it. After awhile, you get use to the workflow and procedures and it becomes very natural. When you’re constantly changing things up, though, you will feel confused and overwhelmed.
3. Photograph what you love
The last big point is all about enjoyment. What do you enjoy photographing? I know I personally don’t like photographing several things, but I also found myself doing it anyway. Stop doing that! Only take sessions that you want to take and focus on the type of photography that you love. This will keep you passionate and it will show in your work.
I know this all is easy to say, but it really is hard to put into practice. I still struggle with this myself. I have a very hard time telling people no, but for the good of my business and myself, I need to. I need to listen to my own advice and the 3 Reasons Why You Need to Specialize in One Type of Photography. Just do it! Take all that energy and time and tackle what matters to you. Don’t just be mediocre at all things photography; become an expert in that one area that you love.