Search Engine Optimization also known as SEO is so important for small businesses like mine. A large chunk of my business comes from people finding me on Google, so I work hard to stay at the top of several wedding searches. I’ve written about my SEO tactics in the past, but recently I’ve been using Website Auditor to increase SEO for all of my different websites. Today I thought I’d go over the program and some of the ways I’ve been using it.
Using Website Auditor to Increase SEO
Website Auditor is just one of several programs in the SEO Power Suite, which I mentioned in a previous blog. There are tools for doing all sorts of things with your website and SEO. I’ve tried out all of them, but Website Auditor is the one I’ve used the most. Website Auditor scans your website and looks for any issues that might hurt your rankings. When it’s done, you have it all summarized on one page and things are grouped based on what they are.
There are several ways this has been useful. First of all, it has helped me find problems that I didn’t know existed. I’m not an SEO or website expert, so I don’t automatically know when something is wrong. Second, it helps me fix the problem. When you hover over one of the problems, it gives you a description of what the problem is and how you can fix it. The one feature that I really have found useful is that it shows you all of the pages where there is a certain mistake. For example, if I have a link to a page that no longer exists, it shows me all the different places I have that link. Then I can go to each spot and remove or fix the link.
I wish the program could magically go in and fix all the problems for me, but that’s expecting quite a bit. Instead, I’ve had to go in and do a lot of changes myself. Today, I was working on a robots.txt to block a bunch of links that were no longer valid. It wasn’t too hard to figure out on my own, and I imagine with some research, I can fix all the other problems as well.
The only problem I have had at all is the program freezing. One of my sites is much larger than the others, so when I run Website Auditor, it goes through the whole process, but it freezes when I try to view and save it, making it pretty worthless. I did talk to someone via chat, and they gave me a work around. I thought it was fixed, but it turns out it wasn’t. I’ll try contacting them again to try to fix it.
Overall, I’m pretty happy with Using Website Auditor to Increase SEO with my websites. It’s helped me find problems I didn’t know existed and fix them. Yes, it’s not a perfect solution, but I believe with time, I’ll figure it out and my SEO will jump even higher!